From the initial training to the acquisition of more advanced competencies on Dolist technologies, discover our training offer enabling you to exploit all the technological potential at your disposal.
Course objective
Learning how to use the responsive HTML editor Welkom Editor
For whom?
Any new user
Objectives
To prepare, create and test an email message via Welkom Editor in an autonomous way. To learn about good messaging practices.
Modalities
2h distance learning
OPCA (joint commission for collective training) cannot take over
Course objective
Learning how to use Campaign by Dolist or wewmanager: from the key elements to the good practices
For whom?
Any new user or as a refresher course
Objectives
To prepare and send a campaign autonomously. To assess campaign performance. To learn the best practices of email marketing.
Modalities
7h distance learning or inter-company training
OPCA (joint commission for collective training) can take over
Course objective
LMastering Dolist-EMT platform from A to Z
For whom?
Any new user or tool integrator
Objectives
To manage your account.
To prepare and send a transactional campaign.
To assess campaign performance.
To exploit the methods in order to manage data exchanges.< /p>
Modalities
2h distance learning
OPCA (joint commission for collective training) cannot take over
The initial training to become familiar with the tool is not always enough to reach the level of knowledge required to achieve your objectives. Dolist therefore offers you additional modules to go even further on the Campaign and wewmanager technologies.
Customise your 7-hour training day by selecting 3 of the modules presented below according to your needs in terms of increasing your competencies.
Whatever your choices, your session will be supported by real-life examples and a personalised question-and-answer session.
Training modules available* :
Customisation and validation of your database, use of the segmentator and configuration of Trigger Marketing campaigns.
Qualification and enrichment of your database, Datamart management, automation of uploads and exports, declarative and behavioural segmentation of contacts, identification and request of email and SMS contacts and Data Analysis & contact pressure management module.
Enhancement of your forms to subscribe and unsubscribe, creation of a promotional game, a satisfaction questionnaire and implementation of sponsorship in your email and SMS campaigns.
Creation of campaigns integrating Social Media, SMS, use of forms on multiple media (landing page, social networks, etc.), possible connectivity and synchronisation with other information systems.
Dynamic personalisation of the content of your email messages, use of management entities, A/B Testing to assess the effectiveness of your choices and improve your campaigns.
Follow-up of your sendings, analysis of emailing and SMS statistics, understanding of the platform’s indicators and real-time tracking, statistics on message deliverability and understanding of OPERA alerts, and introduction to webtracking and Analytics data.
* module contents & details of functionalities subject to the evolutions and technological specificities of each tool
Dolist is a training organisation, whose business statement is registered under number 72 33 06835 33 to the Prefect of Bordeaux. This registration does not mean state approval.
Our training courses, which last at least 7 hours, can be provided by your OPCA (Organisme Paritaire Formateur Agréé or joint commission for collective training).
Our team can help you prepare your dossier for the reimbursement of costs.
